Consider the following scenario: Your marketing team spends many hours crafting the ideal email to capture your audience’s attention. You click the send button, and hundreds of emails are instantly delivered to your recipients’ inboxes.
If your email was sent while the majority of your audience was hurrying to work, it is likely to be lost in a pile of unopened messages. Your marketing efforts have been in vain and can be a marketer’s worst nightmare.
Without a doubt, emails are the most effective method of communicating with your audience, but the million-dollar question is…
When is the best time to send them?
There is a wealth of data and statistics available to help you choose the optimal time to send emails. But to answer this question effectively, you must first understand your audience’s behaviors – especially, when you are most likely to capture their attention and persuade them to do your desired action.
It Is Device-Dependent.
Traditional “optimal time to send an email” guidelines are becoming obsolete as user behaviors shift across devices. For desktop users who are opening emails at work, the usual mid-week, mid-day delivery window makes perfect sense. On the other hand, mobile users are typically rather active, even late at night.
A 2021 study by Backlinko shows that approximately half (49%) of all emails are opened on a mobile device. With GMAIL as one of the leading email service providers, TechCrunch concluded that more than 75% ofo their active users use their mobile devices to access their accounts!
Demographics: Become Familiar With Your Audience
Understanding your demographics is the single most critical step you can do to ensure the success of your email marketing campaign. They are your audience; you should be aware of and cater to their needs.
Don’t forget to take your target demographics’ time zone into account – you’ll surely want to tailor email send times based on their location.
So, What’s the Ultimate Guide to “When to Send an Email”?
The answer to the question “when is the ideal time to send an email campaign?” is that there is no single “optimal time” to send an email — it is audience-dependent.
I know, such a cynical response! However, this is true. While certain days and times of the week are generally advised by the wider email marketing industry, they may not be appropriate for your organization.
There is no such thing as a one-size-fits-all method for increasing email open rates. As an email marketer, you are responsible for conducting research, experimenting with various dates and times, and drawing your own judgments about what works and what does not.
If you are looking for a tool to help you easily manage your email campaigns online, a Customer Relationship Management (CRM) tool might be what you are needing! Check out what CRM software works best for you and your business online!