marketing

How to Use Data to Improve Customer Relations

Emerging technologies and developments in digital innovations are helping businesses worldwide change how they work — for the better. This can be seen even in the nonprofit sector, as indicated by the World Economic Forums’ feature on the role of technology in fighting climate change and the hunger crisis. From predictive technologies that anticipate climate hazards to …

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Let’s Go Digital! An introduction to DIGITAL MARKETING

Digital marketing…One word comes to mind – INTERNET. Sounds intelligent, right? Marketing has changed more in the last 10 months than it did in the past decade. COVID-19 pandemic has significantly changed not just our way of life but also how businesses have embraced the internet. Today, digital marketing is ubiquitous. This is the era of digital technology. Just soon after businesses realized the …

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