Marketing Tech

Here’s Why You Should Consider Using Akubo

If you are a start-up business or an existing organization/institution, you may have thought of investing in a Customer Relationship Management Tool to build up your contact database or simply organize your data for inventory management and communication with your customers or donors. With hundreds of recommendations found online, what could be the best option […]

Beginner's Guide

Customer Relationship Management – What and How?

Many businesses and organizations nowadays are investing in CRM tools to further step up and nurture their relationships with clienteles. But what exactly is a CRM? A Customer Relationship Management (CRM) tool is a software that helps you manage all your company’s client and potential customer contacts. The objective is straightforward: to strengthen business ties. […]