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non-profit tips

Non-Profit Tips: Plan Your Year-End Campaign in 7 Steps

It’s that time of year and here’s a great article from Network for Good on planning your year-end campaign.

Step 1: Set a goal so you know where you’re going.

Step 2: Figure out how you’re going to get there (hint: tell a great story).

Steps 3-7: Map out the details.

Plan Your Year-End Campaign in 7 Steps

And also just as important is the actual appeal itself. Below is an article from Network for Good on 4 questions to answer in every appeal

Why me?
Your audience needs to care about what you are doing.

Why now?
Create a sense of urgency and immediacy in your appeal.

What for?
Where exactly is a donor’s money going?

Who says?
The messenger is often as important as the message.

4 Questions to Answer in Every Appeal

For more great tips on fundraising and non-profit marketing, be sure to visit the Network for Good Learning Center.