It’s that time of year and here’s a great article from Network for Good on planning your year-end campaign.
Step 1: Set a goal so you know where you’re going.
Step 2: Figure out how you’re going to get there (hint: tell a great story).
Steps 3-7: Map out the details.
Plan Your Year-End Campaign in 7 Steps
And also just as important is the actual appeal itself. Below is an article from Network for Good on 4 questions to answer in every appeal
Your audience needs to care about what you are doing.
Create a sense of urgency and immediacy in your appeal.
Where exactly is a donor’s money going?
The messenger is often as important as the message.
4 Questions to Answer in Every Appeal
For more great tips on fundraising and non-profit marketing, be sure to visit the Network for Good Learning Center.