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Marketing

Let’s Go Digital! | Choosing the Right Strategy

In our previous blog, we learned about Digital Marketing – its importance and significance especially during the pandemic, where traditional marketing strategies that involve physical interaction is forbidden.

As businesses evolve and competitors arise nowadays, it is always best to venture into new ways and strategies of marketing – making it possible to market directly to people who are likely to be interested in their product without spending much and breaking health protocols.

Now, let’s get to know the 6 most common types of Marketing strategies below.

SEO

SEO is an acronym for Search Engine Optimization. The objective of SEO is to improve a business’s ranking in Google search results, thus increasing search engine traffic to the business’s website. To achieve this, SEO marketers conduct research on the terms and phrases users use to find information online and incorporate them into their own content.

SEO often occurs in conjunction with content marketing. When a consumer conducts research to determine which bag to purchase, they are likely to click on one of the first three results on Google.

PPC

Similar with SEO, PPC (Pay Per Click) on the other hand, is focused on engaging customers with PAID advertising on search engines. Like SEO, PPC is a way to increase search traffic to a business online.

One distinction between pay-per-click and search engine optimization is that you only pay for results. In a traditional PPC model such as a Google AdWords campaign, you will only be charged when someone clicks on your advertisement and visits your website.

Funded or sponsored advertisements appear at the top and on the side of search engine results pages in order to achieve more exposure and prominence than organic results.

SMM

SMM, or social media marketing, is a type of internet marketing that entails producing and posting content on social media platforms in order to accomplish marketing and branding objectives. Social networking marketing encompasses both organic and paid practices such as sharing text and image alerts, videos, and other material that increases viewer participation.

Consumers of today depend heavily on social media sites like Instagram, Facebook, LinkedIn, and Snapchat. This is why it is important for brands to be involved in all channels. Include the following statistics:

  • On average, consumers have about eight social media profiles.
  • Each person spends an average of 2 hours and 22 minutes per day on social media.
  • People spend about 1/7th of their waking time on social media sites.

Email Marketing

Email marketing is the process of delivering a promotional message by email, most often to a group of people. Email marketing may be described broadly as any email sent to a prospect or existing client. It entails sending ads, soliciting business, or soliciting sales or donations via email. Email marketing campaigns enable businesses to maintain contact with prospects and clients by sending them personalized newsletters or discounts based on their previous buying experience or brand interaction.

Did you know that nearly 60% of users believe email influences their purchasing decisions? Additionally, subscribers are more likely to open transactional emails.

Content Marketing

The company uses content marketing to raise brand awareness. The aim is to make the reader take an action, such as asking for more details, joining a mailing list, or making a purchase. Instead of pitching your goods or services, you provide prospects and clients with genuinely meaningful and valuable content to assist them in resolving their problems. “Content” can be anything like blogs, e-books, white papers, digital videos, podcasts and more.

In comparison to pay-per-click advertising, content marketing is a long-term approach. According to Marketo, a marketing automation firm, marketers accumulate a library of content (text, video, podcasts, and so on) that will continue to drive users to the web via search engines.

Mobile Marketing

Mobile marketing encompasses all forms of advertising that promote products and services through mobile devices such as tablets and smartphones. Mobile marketing can take the form of advertisements delivered via SMS text messages, MMS multimedia messaging, downloaded updates via push alerts, in-app or in-game marketing, or mobile websites.

When handled correctly, mobile marketing provides consumers or prospective customers with customized, time- and location-sensitive content, enabling them to get what they need precisely when they need it.

Selecting the right Digital Marketing strategy is essential in growing your audience and business. Choose a few that you believe would work well for your company, conduct an experiment, and see the results!

What strategy do you like the most?