Let’s Go Digital! An introduction to DIGITAL MARKETING

Digital marketing…One word comes to mind – INTERNET. Sounds intelligent, right?

Marketing has changed more in the last 10 months than it did in the past decade. COVID-19 pandemic has significantly changed not just our way of life but also how businesses have embraced the internet. Today, digital marketing is ubiquitous.

This is the era of digital technology.

Just soon after businesses realized the difference between a digital native and a digital dinosaur, businesses now face the additional hardship of marketing in times of an unprecedented crisis, they are playing catch up and discovering how marketing is needs to be adjusted and what must be done. We are in a period of 24/7 connectivity where over 80% of the world’s population owns a smartphone and spends an average of 3-4 hours on it every day. The Internet is accessible to more people and use of it is greater than ever before. As a result, a digital marketing plan is no longer optional – it is vital.

But what exactly Is digital Marketing?

In a nutshell, it means promoting your products and services through digital media, such as the internet and social media.

Digital marketing encompasses all the various tactics of the modern marketing environment. We are discussing marketing strategies that include receiving and organizing information from various online sources and social media platforms (Facebook, Instagram, Twitter, and such.)

Did you know that 77.6% of small business owners use social media in their marketing strategy?

Even as a freelancer or in big companies, there are various ways of utilizing digital marketing to establish a brand presence today. The digital marketing fundamentals are relatively easy to understand. If you are unable to adjust to change, you will lose potential customers.

Why is digital marketing so important?

The importance of digital marketing to your business is that consumers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets. It is the first thing that most adults use in the morning and it is the last thing they see before they go to bed.

Digital marketing is efficient and less costly. And digital marketing can be  focused and targeted.


  • 92% of consumers look at a company’s website when choosing a service provider or product
  • 97% of people go online to find products and services
  • 93% of online experiences begin with a search engine
  • 88% of consumers trust online reviews as much as they trust personal recommendations
  • 86% of people look up the location of a business on Google Maps 

It’s evident. Modern businesses need to incorporate digital marketing to succeed. Online is where customers can be found – where they prefer to hear from you. Always remember that One of the key principles of marketing is to be where your target audience is.