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Email Essence For These BER Months!

HO HO HO! Tis the most wonderful time of the year again: the season of giving!

Christmas is still a little more than 3 months away; as part of Philippine tradition, the holiday season has truly begun with the start of the BER months! Jose Mari Chan has entered the limelight once again, Christmas trees are being taken out of bodegas, malls have begun shuffling holiday playlists on loop, and people are planning and looking for gifts to give.

(Image from Greenhills Malls official Facebook page.)

The holiday rush is true for almost everyone in the country. It isn’t an understatement to say that these three months are hardly enough time and that the last quarter of the year often carries the heaviest load of work. People are juggling tight deadlines at work while keeping up with their Christmas gift shopping and noche buena preparations. Knowing this, countless brands and organizations call for attention as the merriest day of the year draws ever nearer – their marketing taking advantage of everything the season brings with it.

Amidst all these, it’ll be a struggle for some to find their footing, whether as a consumer or otherwise. As everyone transitions to a new normal, organizations and businesses have to find a way to strengthen their presence.

And that’s where email marketing comes in!

Across numerous sources, email remains as the primary communication channel in the online world especially given the recent move to digital brought about by the pandemic. Even with the popularity of social media, emails are consistently referred back to – having an email is required even just to create an account in whichever social media platform of your choosing. Different accounts consistently update you through your email.

The potential reach that you can have with good email marketing cannot be understated! There are various ways to garner attention including seasonal promotions, which have resulted in boosts in sales and brand recognition – plus, it’s something incredibly fitting given the upcoming holidays!

Now, you may be considering all the logistics email marketing entails. How do we go about the design? Do we have enough time? Will it be more tedious than it’s worth?

Then make use of Customer Relationship Management (CRM) software!