Customer Relationship Management – What and How?

Many businesses and organizations nowadays are investing in CRM tools to further step up and nurture their relationships with clienteles. But what exactly is a CRM?

A Customer Relationship Management (CRM) tool is a software that helps you manage all your company’s client and potential customer contacts. The objective is straightforward: to strengthen business ties. CRM softwares are sophisticated systems that bring together all your sales leads and customers’ information in one platform. All conversations, emails, and meetings are recorded and analyzed by a CRM, which helps improve customer service, boost sales, and increase income!


If you were one of those early users who struggled with spreadsheets in doing inventory, marketing, sales tracking and data encoding – you can totally agree with me how a CRM made everything smooth and easy! With the fast-paced environment we are currently in, the “old system” can no longer keep up. 

CRM software, at its most basic level, enables marketers and salespeople to monitor and evaluate connections with current and potential clients. It keeps track of every interaction with the company and gathers client information. This allows the marketer to personalize client conversation opportunities and foster consumer trust and loyalty which could lead to customer retention!

The CRM software can automate some of your marketing tasks, set reminders for important events, and show you notifications that need your attention. Other CRMs also have analytics features that let you see how well different marketing efforts are working to get leads so you can convert them into customers.

A Customer Relationship Management Tool clearly is a game-changer not only in every business, but also for non-profit organizations, educational institutions and associations.

With the use of a CRM software, communication is more relevant and sustainable with the audience. It helps organizations track, collect, and manage important data of stakeholders, alumni, donors, volunteers, members and beneficiaries. A CRM works as a tool to reach a broader audience, connect with contacts and build relationships! Have you considered investing in one? 

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Did you know, Akubo is your all-in-one software when it comes to your CRM needs. Not only does it help Non-Profit Organizations and Institutions in building their databases and maintaining relationships with their donors but is also a great tool for small and large scale enterprises in tracking sales, analyzing data and communicating with clients/customers! With Akubo’s Database Management and Email Marketing feature, organizing your data and reaching out to your contacts is made easy!

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