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Marketing Tech

Here’s Why You Should Consider Using Akubo

If you are a start-up business or an existing organization/institution, you may have thought of investing in a Customer Relationship Management Tool to build up your contact database or simply organize your data for inventory management and communication with your customers or donors. With hundreds of recommendations found online, what could be the best option […]

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Tech Tips

Cybersecurity | How to protect your data

Living in a digital era can both be advantageous and stressful at the same time. Having everything you need such as your personal or company data saved online is an advantage when it comes to accessibility — but do you know how safe they are in the cloud? According to research, there have already been […]

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Tech Tips

Akubo Tip: Contact Visibility

    Did you know that you can set the visibility of specific contacts for each user? Not all users in your organization need access to all donor information. Setting visibility for each user allows you to restrict access and secure information. How? Method 1: Adding New Contact In contact view, simply select the users […]

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Tech

5 Ways to Avoid Your Emails Being Tagged as SPAM

Email Marketing is one of the most effective strategies in reaching out to clients and prospects. If you’re in the email marketing business, you ‘re under the constant pressure to think about spam traps, spam trigger words and anti-spam legislation. According to research conducted by ReturnPath, only 79% of emails sent by genuine email  marketers reach inboxes of subscribers. But how? Well, even a small mistake is enough to send an email to the 9th circle of email marketing hell from an honest email marketer, causing significant, almost irreparable harm to the distribution of email and the credibility of the sender. So, here are the tips to avoid your emails being tagged as SPAM: DON’T BUY LISTS! We know acquiring  recipients is a challenge to […]

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Akubo Team Projects Tech

Bug Tracking

by Carlos Resurreccion, System Administrator The only thing that is constant is change they say. So software systems likewise will require change over time due to changes in user needs, change in technology, or just because it’s not working right (i.e. buggy), among other things. The changes to the software need to be recorded or […]