small-biz tips

What is a CRM? – The Whats, Hows, and For Whoms

Is it taking you a long time to find donor information and therefore missing opportunities? Do you want to streamline the management of your contacts, and track donations easily? If yes, then you need a CRM – a Customer Relationship Management software. What Exactly Is a CRM? A CRM or Customer Relationship Management is a …

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4 Steps to Sending Videos Using Akubo

Online video is now the fastest growing form of advertisement. But reaching out to the whole world does not end with simply uploading your videos to sites like Youtube and then sharing them on Facebook. You need to constantly monitor and ensure that the intended recipients are aware of your promotional efforts. Typically organizations send …

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4 Fundamental Rules To Successful Email Marketing

1. Strategically choose your subject line. Constructing an attractive subject line may require you to do some research on current buzzwords in your industry. However, here are a few small adjustments that can make a huge difference. • Use numbers. Readers can easily grasp something that’s quantitative because it gives them a better idea of …

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