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non-profit tips small-biz tips

Akubo Tip: Finding your Top Customers / Donors

You can easily find your Top Customers / Donors on Akubo by going to the Reports section and choosing a Summary report or a Full report. The Summary report will show your top 10 customers / donors and the Full report will show the entire list. But if you wanted to easily add these top […]

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non-profit tips small-biz tips

7 Mistakes to Avoid in Email Campaigns

Email campaigns can be an easy and inexpensive medium to reach your supporters and possible donors. Here are a few mistakes to avoid in email campaigns: Using a basic subject line. Besides looking at the sender of the email, the reader will scan the subject line and decide if they should open your email. To […]

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non-profit tips

Non-Profit Tips: Plan Your Year-End Campaign in 7 Steps

It’s that time of year and here’s a great article from Network for Good on planning your year-end campaign. Step 1: Set a goal so you know where you’re going. Step 2: Figure out how you’re going to get there (hint: tell a great story). Steps 3-7: Map out the details. Plan Your Year-End Campaign […]

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non-profit tips small-biz tips

4 Fundamental Rules To Successful Email Marketing

1. Strategically choose your subject line. Constructing an attractive subject line may require you to do some research on current buzzwords in your industry. However, here are a few small adjustments that can make a huge difference. • Use numbers. Readers can easily grasp something that’s quantitative because it gives them a better idea of […]

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non-profit tips small-biz tips

“Touching” our Contacts

It is important to keep a database of contacts for your organization. For small businesses, your contacts may include current, potential, or past customers, and people who refer clients to you. For non-profits your contacts include past, current, or prospective donors and grant givers. Your contacts may include your vendors, too. Contacts are maintained for […]