Consider the following scenario: Your marketing team spends many hours crafting the ideal email to capture your audience’s attention. You click the send button, and hundreds of emails are instantly delivered to your recipients’ inboxes. If your email was sent while the majority of your audience was hurrying to work, it is likely to be …
Last time, we wrote about how helpful it is to have a good design for your email newsletters, as it’s the first thing the recipient notices when they open your email. But what if the reader decides not to open your email at all? It’s not unusual for most people like your customers or prospects …
Many professionals would tell you that quality copy will always be the best design. This works well in most cases: your ads, log articles, press releases and cases where words are your main weapons of choice. But when it comes to email marketing, things are slightly different. As a graphic designer and writer at Akubo, …
Email blast enables you to establish relationships, attract more potential customers, and keep the interest of your existing members. However, effective “blasting” does not only entail a regular massive sending of emails to your recipients in order to stay on top of the mind of the readers. These four tips are what you’ll need for your …
