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Beginner's Guide

Why is a CRM TOOL Important?

In our previous blog, we introduced what Customer Relationship Management or CRM is, its basics and how it works. We have highlighted some of its main uses, how it affects every business in terms of lead generation, data organization and marketing. With all of these points being discussed, why is it important to invest in […]

Categories
Beginner's Guide

Customer Relationship Management – What and How?

Many businesses and organizations nowadays are investing in CRM tools to further step up and nurture their relationships with clienteles. But what exactly is a CRM? A Customer Relationship Management (CRM) tool is a software that helps you manage all your company’s client and potential customer contacts. The objective is straightforward: to strengthen business ties. […]