If you are a start-up business or an existing organization/institution, you may have thought of investing in a Customer Relationship Management Tool to build up your contact database or simply organize your data for inventory management and communication with your customers or donors. With hundreds of recommendations found online, what …

In our previous blog, we introduced what Customer Relationship Management or CRM is, its basics and how it works. We have highlighted some of its main uses, how it affects every business in terms of lead generation, data organization and marketing. With all of these points being discussed, why is …

Consider the following scenario: Your marketing team spends many hours crafting the ideal email to capture your audience’s attention. You click the send button, and hundreds of emails are instantly delivered to your recipients’ inboxes. If your email was sent while the majority of your audience was hurrying to work, …

Tell us a bit about the organization’s background SHARE AN OPPORTUNITY (SAO) PHILIPPINES INC. is a Christian non-profit relief, development, microenterprise, and advocacy organization dedicated to assisting children, families, and communities in overcoming poverty and injustice and fostering resilience in all life. What influenced your team to use Akubo? “Afte …

In our previous blog, we covered the different types of Digital Marketing strategies commonly used today. Now that you have the necessary basic information you need to go digital – the next question is – should you do the switch? Each business will have unique objectives, but the majority will …

Name: Benjie Tigley Job title: Software Engineer Years in Akubo: 5 years Education: BS Computer Science, University of Negros Occidental - Recoletos 3 Words to describe himself: Keeps moving forward Tell us about your career so far. What did you do before you came to Akubo? “I was a web …

In our previous blog, we learned about Digital Marketing – its importance and significance especially during the pandemic, where traditional marketing strategies that involve physical interaction is forbidden. As businesses evolve and competitors arise nowadays, it is always best to venture into new ways and strategies of marketing – making …

Digital marketing…One word comes to mind – INTERNET. Sounds intelligent, right? Marketing has changed more in the last 10 months than it did in the past decade. COVID-19 pandemic has significantly changed not just our way of life but also how businesses have embraced the internet. Today, digital marketing is ubiquitous. This is the era of digital technology. Just …