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Marketing Tech

Here’s Why You Should Consider Using Akubo

If you are a start-up business or an existing organization/institution, you may have thought of investing in a Customer Relationship Management Tool to build up your contact database or simply organize your data for inventory management and communication with your customers or donors. With hundreds of recommendations found online, what could be the best option […]

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Beginner's Guide

Why is a CRM TOOL Important?

In our previous blog, we introduced what Customer Relationship Management or CRM is, its basics and how it works. We have highlighted some of its main uses, how it affects every business in terms of lead generation, data organization and marketing. With all of these points being discussed, why is it important to invest in […]

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Beginner's Guide

Customer Relationship Management – What and How?

Many businesses and organizations nowadays are investing in CRM tools to further step up and nurture their relationships with clienteles. But what exactly is a CRM? A Customer Relationship Management (CRM) tool is a software that helps you manage all your company’s client and potential customer contacts. The objective is straightforward: to strengthen business ties. […]

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Email Blasts Marketing Tips

When’s the Best Time to Send Emails?

Consider the following scenario: Your marketing team spends many hours crafting the ideal email to capture your audience’s attention. You click the send button, and hundreds of emails are instantly delivered to your recipients’ inboxes. If your email was sent while the majority of your audience was hurrying to work, it is likely to be […]

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Client

Customer Spotlight : Share an Opportunity PH

Tell us a bit about the organization’s background SHARE AN OPPORTUNITY (SAO) PHILIPPINES INC. is a Christian non-profit relief, development, microenterprise, and advocacy organization dedicated to assisting children, families, and communities in overcoming poverty and injustice and fostering resilience in all life. What influenced your team to use Akubo? “Afte our fundraising training with Venture […]