Categories
Marketing Tech

Here’s Why You Should Consider Using Akubo

If you are a start-up business or an existing organization/institution, you may have thought of investing in a Customer Relationship Management Tool to build up your contact database or simply organize your data for inventory management and communication with your customers or donors. With hundreds of recommendations found online, what could be the best option […]

Categories
Beginner's Guide

Why is a CRM TOOL Important?

In our previous blog, we introduced what Customer Relationship Management or CRM is, its basics and how it works. We have highlighted some of its main uses, how it affects every business in terms of lead generation, data organization and marketing. With all of these points being discussed, why is it important to invest in […]

Categories
Beginner's Guide

Customer Relationship Management – What and How?

Many businesses and organizations nowadays are investing in CRM tools to further step up and nurture their relationships with clienteles. But what exactly is a CRM? A Customer Relationship Management (CRM) tool is a software that helps you manage all your company’s client and potential customer contacts. The objective is straightforward: to strengthen business ties. […]

Categories
Email Blasts Marketing Tips

When’s the Best Time to Send Emails?

Consider the following scenario: Your marketing team spends many hours crafting the ideal email to capture your audience’s attention. You click the send button, and hundreds of emails are instantly delivered to your recipients’ inboxes. If your email was sent while the majority of your audience was hurrying to work, it is likely to be […]

Categories
Marketing Tips

Tagged as SPAM? Here’s What You Should Do

Thinking of a way to send meaningful messages during special occasions? Sending a personalized email to your family, friends, and even colleagues might be “old school” but is still the simplest yet heartwarming gift you can give! Just make sure it goes right through their inbox. 😉. Here are some tips to avoid being tagged […]