5 Ways to Avoid Your Emails Being Tagged as SPAM

Email Marketing is one of the most effective strategies in reaching out to clients and prospects. If you’re in the email marketing business, you ‘re under the constant pressure to think about spam traps, spam trigger words and anti-spam legislation. According to research conducted by ReturnPath, only 79% of emails sent by genuine email  marketers reach inboxes of subscribers. But how? Well, even a small mistake is enough to send an email to the 9th circle of email marketing hell from an honest email marketer, causing significant, almost irreparable harm to the distribution of email and the credibility of the sender. So, here are the tips to avoid your emails being tagged as SPAM: DON’T BUY LISTS! We know acquiring  recipients is a challenge to […]


Customer Spotlight | Fighting the Battle – the De La Salle Way

De La Salle Philippines, founded in 2006, is a network of 16 Lasallian institutions in the country – headed by Br. Armin Luistro FSC and Sir Edgar Chua (CEO). Since 2013, DLSP has partnered with Akubo in growing their contact database and building donor connection with their Alumni. It was during the COVID-19 pandemic that […]

Customer Spotlight

Customer Spotlight | Caritas in Action Against Covid-19

Founded in 1953, Caritas Manila – headed by Fr. Anton C.T Pascual, has been widely known and acknowledged as the leading social services arm of the Archdiocese of Manila. With over 60 years of involvement in social development and poverty alleviation, this organization has helped thousands of families in need during COVID-19 pandemic. Since 2010, […]

Akubo Team

Staff Spotlight | Rochelle



With today’s situation that we’re facing right now, what could be a safer and more comfortable working environment than your own space – your home? Research shows that working at home increases one’s productivity rate by 13%, making them more effective and efficient! Here’s the Top 5 Reasons to Love about Working from Home: 1. […]