Email Marketing is one of the most effective strategies in reaching out to clients and prospects.
If you're in the email marketing business, you 're under the constant pressure to think about spam traps, spam trigger words and anti-spam legislation.
According to research conducted by ReturnPath, only 79% of emails sent by genuine email marketers reach inboxes of subscribers.
Well, even a small mistake is enough to send an email to the 9th circle of email marketing hell from an honest email marketer, causing significant, almost irreparable harm to the distribution of email and the credibility of the sender.
So, here are the tips to avoid your emails being tagged as SPAM:
- DON'T BUY LISTS!
We know acquiring recipients is a challenge to every business - and as much as possible - we want to reach a specific number the shortest way possible - like purchasing a distro list.
Isn't it nice to have a HUUGE number of email listing? But not until your emails get tagged as SPAM! Purchasing email lists is one way of getting spam complaints, which could likely impact your sender reputation. How would you feel getting tons of emails from a company you don't know or haven't subscribed too? Think twice!
- LIMIT YOUR EMAIL SENDING FREQUENCY
Imagine your email inbox swamped with messages from a single sender every day. Isn't it annoying?
As a business owner, I know it's important to update your contacts 24/7 - but not everyone would like getting bulk emails at the same time. Consumers report that receiving emails too often is the number one most annoying action taken by marketers when it comes to getting emails.
What SHould You do?
OFFER SUBSCRIPTION OPTIONS
When someone subscribes to your emails, give them the option of how often they'd like to receive updates. By giving your contacts the choice, you're ensuring that they aren't receiving more emails than what they've agreed for.
- STAY RELEVANT
Before sending out your emails, make sure you make your intentions and topic relevant to your brand.
Let's say you're running an ecommerce website that sells home furniture A marketing email that alerts weather forecast to subscribers does not add value to their lives and nothing to do with your brand either.
Make an effort to always stay on brand.
- MASTER YOUR SUBJECT LINES
A successful email marketing campaign starts with the subject line.
Research shows that nearly 70% of emails get flagged as spam just based on the subject line:
As the CAN-SPAM act states, it is against the law to deliberately confuse others with your subject line to cause them to read the post.
More than 50% of participants claimed in a survey conducted by Litmus and Fluent that they feel misled, fooled or deceived by the subject line to open a promotional email.
- AVOID THE SPAM LANGUAGE DICTIONARY
The best way to avoid spam filtering is by selecting carefully the words that you put in the subject line of your messages. Often, the subject line is the hardest part to complete while you're writing the perfect email. You must encapsulate the entirety of your email in a line that is not too short and not too long, and that is sufficiently engaging for readers to open the file.
We have compiled a list of spam words and phrases you should avoid from having your email picked up by spam filters to help you pursue the perfect subject line.